Shelby Mcintyre Artificial Intelligence is everywhere right now… including the corporate event industry. Some headlines suggest it will replace teams and tighten processes. Others claim it will revolutionize everything from stage design to attendee engagement overnight. And some remain neutral; wary, but also aware of the benefits when used correctly. The reality of AI’s future in events … Read more
When an event works, it feels effortless. But, when it doesn’t, everyone feels it — especially the planner. Most meeting planners know that emotion matters and that the psychology of live events is powerful, but few receive clear guidance on how to create it in a live environment. It’s rarely about big gestures or flashy moments; it’s … Read more
You Only Get One Shot — and Shortcuts Show The General Session is the most visible, high-stakes moment of any conference. It’s where leadership sets direction, messaging takes shape, and attendee expectations are formed — often within the first few minutes. Yet when budgets tighten or timelines compress, the General Session is also where planners feel pressure to “make … Read more
The General Session Is a High-Stakes Moment The General Session is where leadership vision, event messaging, attendee expectations, and dedicated planning converge. It’s the moment that sets the tone for the entire conference – and for meeting planners, it represents months of preparation coming together in a single, highly visible experience. For planners, the General Session carries real professional weight. Stakeholders are watching. … Read more
AV Is Not a Commodity. It’s a Partnership In corporate events, success or failure is often determined long before the first cable is run or the first screen powers on. Having a trusted AV partner is necessary for sustainable success. Many events succeed or fail based on decisions made before load-in, during planning conversations that shape scope, … Read more
Hospitality Is the Experience People Remember Being hospitality-focused in corporate events is often associated with venues, food, or guest services, but some of the most impactful hospitality moments happen behind the scenes, through event production. When teams approach their work with a hospitality-focused AV mindset, the difference is immediately felt. Speakers step on stage with … Read more
Most AV issues don’t happen on show day… they start weeks earlier. In corporate event production, technical failures are often blamed on equipment or last-minute glitches. But experienced planners know the truth: most AV challenges originate in pre-production. From incomplete scopes and unclear expectations to rushed timelines and misaligned teams, the majority of “technical problems” are actually planning problems. Whether an … Read more
Full-Service Event Production Is Not About More Gear In corporate events, terms such as full-service event production are often misunderstood. Many planners hear the phrase and assume it means a larger equipment package or bundled rentals. But in today’s event landscape, full-service is not about gear; it’s about accountability and partnership. Modern corporate events demand more than … Read more
